Monday - Friday 8:00AM - 5:00PM

4025 Jackie Rd. SE // Rio Rancho, NM 87124

Call or Text: (505) 375-2100

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Home
About Us
Services
Patient Intake
Order Tracking
Online Bill Pay
Contact Us

4025 Jackie Rd. SE Rio Rancho, NM 87124

505-892-8411

Monday - Friday 8:00AM - 5:00PM

4025 Jackie Rd. SE // Rio Rancho, NM 87124

Call or Text: (505) 375-2100

Custom Calendars: Calendar

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We believe in complete and full ocular health examinations to evaluate major components of your vision. We are located just North of Intel, near the corners of Rio Rancho, Corrales and Albuquerque.

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Practicing Doctors

Dr. Tracy Ho, OD
Dr. Lisa M. Harrison, OD FAAO
Dr. Lauren Roverse, OD

Leave Us a 5-Star Review!

Contacts

Address 4025 Jackie Rd. SE
Rio Rancho, NM 87124
Phone (505) 375-2100
Email cov@swcp.com

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Elliott Ives Eyewear

The Elliott Ives collection offers styles that are classic, casual and built for everyday comfort. Made for a customer who’s sophisticated but not showy, Elliott Ives frames appeal to practical sensibilities, using thoughtful details that are more timeless than trendy.

Elliot Ives frames are the perfect fit for anyone seeking affordable, designer-quality frames for a laid-back style.

Featured Frames

Item No: Elijah

Item No: Evening Primrose

Item No: Lady’s Slipper

Item No: Woodruff

Penguin Eyewear

Founded in 1955, Original Penguin has been adorned and adored by the masters of culture and sport to define itself as an American classic that knows how to have fun. The collection offers a playful perspective on timeless design, focusing on unique styling and attention to details.

Still revered by the originals of today, this iconic brand now fully encompasses the lifestyle of what it means to be an original, and how to enjoy yourself while doing it. Original Penguin is what you wear for the good times.

Featured Frames

Item No: The Roni

Item No: The Hughes

Item No: The Dennis

Item No: The Barnes

Uncommon Eyewear

In a world dominated by athleisure, Uncommon Eyewear fills the gap for men who value attainable, understated, and timeless fashion. Offering innovative, discoverable details and premium materials, this collection provides style these discerning men seek.

Like heirlooms, the Uncommon designs have been passed on through generations of men’s style. Classic shapes made uncommon with innovative components, unique colorations, and discoverable details. Uncommon offers unique perspective on eyewear with subtle textures, beautiful colors, and bold, trendy eye shapes.

Featured Frames

Item No: UC TOBIN

Item No: UC STEVIE

Item No: UC SPENCER

Item No: UC JORDAN

IZOD Eyewear

In the late 1930s, Vincent dePaul Draddy, an American businessman employed by David Crystal Co., needed a strong name to associate with his quality merchandise for menswear. While vacationing with his family in London, he encountered Arthur James “Jack” Izod’s tailoring boutique. [3] Izod (himself a well-respected tailor) produced bespoke shirts and created the Windsor tie-knot for King George V, but was ready to retire, and accepted Draddy’s offer to purchase the rights to his distinctive name. The A.J. Izod of London clothing company was introduced to the United States in 1937.

IZOD is the “original brand for men”. Established in 1938, this line includes tailored clothing, traditional cotton piqué knit polo shirts, shoes, fragrances, leather goods, underwear, neckwear, and watches. The IZOD eyewear line encompasses this classic look.

Featured Frames

Item No: IZOD 794

Item No: IZOD 796

Item No: IZOD 2118

Item No: IZOD 2120

Nicole Miller Eyewear

Nicole Miller is a global fashion and lifestyle brand renowned for signature prints, imaginative use of color, and innovative silhouettes. The eyewear collection incorporates Nicole’s design aesthetic with exquisite detail and on-trend, modern shapes that, combined with masterful artistry and gorgeous color combinations, create inspired looks that are singular and adventurous.

For women that need a larger frame without sacrificing fashion, Nicole Miller YourFit provides a perfect fit solution while incorporating Nicole’s modern design aesthetic.

For teen and tween girls, “Niki”, Nicole Miller’s contemporary assortment features pops of color, translucent finishes and Nicole’s signature hues and prints, all with 180 degree hinges.

Featured Frames

Item No: BALIFF Resort

Item No: AMORY Tween

Item No: BARNELL YourFit

Item No: CARMAN YourFit Titanium

Champion

Champion is one of the largest sport brands and most recognized names in the world. This brand power ignites our spirit at Champion Eyes. We believe real Champions fuel up on passion, that no matter age, size, gender or ability people can do more of what they love when they’re comfortable.

On or off the field, indoors or out, work or play, eye gear should fit comfortably and function with zero distractions. Champion Eyes provides looks that rock and products that perform – chillin’ with friends or game-on. Champion Eyes will insure it’s done in style and comfort, letting nothing stand in the way of a good time.

Featured Frames

Item No: AMP Flex Grip

Item No: 4004

Item No: 4011

Item No: CHECK Tween Retainer 180

Ann Taylor

The go-to brand trusted, loved and worn by women, Ann Taylor represents a modern mix of fashion, work and play for the smart and stylish women across every generation. The 100% progressive-friendly collection features a diverse portfolio with versatile styles, rich colors, sophisticated details, and wear-now profiles that capture the chic and timeless aesthetic of the brand.

Ann Taylor’s petite fit solution is perfectly tailored for women with smaller, narrow and delicate facial features. The Petite assortment offers a full range of smaller sizes in our illustrious luxury pearl designs, eco-friendly ophthalmic styles, slender and lightweight titanium silhouettes, and fashionable sunglasses.

Featured Frames

Item No: AT008

Item No: AT026

Item No: AT106

Item No: AT111

Two Blind Brothers

Inspired by Two Blind Brothers and their mission to cure blindness, the 2BB: Eyewear collection is for women and men. Focusing on quality, comfort and sense of touch, the collection was designed to “feel the difference.”

At a young age, 2BB founders Bradford and Bryan Manning were both diagnosed with an eye disease that causes blindness over time. This condition has inspired a special vigilance for details, a passion that carries over into the construction of their clothing and eyewear lines. They are both graduates of the University of Virginia and currently live in NYC.

As part of the philanthropy focus, L’Amy America (producer of 2BB Eyewear) is committed to donate 10% of sales to Two Blind Brothers, who will in turn directly donate to the Foundation Fighting Blindness and other clinical research organizations.

Featured Frames

Item No: Allvar 2BB

Item No: Carol 2BB

Item No: Dale 2BB

Item No: Gwen 2BB

Vera Bradley Eyewear

In 1982, Barbara Bradley Baekgaard and Patricia Miller saw a need for fashionable luggage designed for women. They started their own company named after Baekgaard’s mother and began producing quilted-cotton bags and suitcases.

40 years later, Vera Bradley is now a global brand and leader in women’s products, offering purses, travel gear, home accessories, gifts, and eyewear. The brand’s innovative designs and colorful patterns celebrate women unlike any other brand in marketplace.

Vera Bradley readers, optical, and sunglasses draw inspiration from their vibrant prints to create stylish and beautiful frames. Shop the Vera Bradley eyewear collection made exclusively by The McGee Group for women and girls.

Featured Frames

Item No: VB Zora

Item No: VB Tamsin

Item No: VB Minam

Item No: VB Charli

Trina Turk Eyewear

Trina Turk’s modern and optimistic outlook melds the best of classic American design with a California confidence by blending beautiful fabrications with impeccable quality for effortless elegance and carefree glamour.

Founded in 1995 by Trina and her late husband, photographer Jonathon Skow, as a women’s contemporary clothing line, Trina Turk has evolved into an iconic lifestyle brand that creates beautiful garments, accessories, home goods, and eyewear.

Featured Frames

Item No: TT Astor

Item No: TT Daisey

Item No: TT Malone

Item No: TT Thomasin

Adin Thomas

Our taste, style and personality constantly evolve – choose an eyewear brand that evolves with you. Adin Thomas offers accessible eyewear with everything from explorative to traditional styles in a wide size range. Explore your personality with Adin Thomas eyewear.

Finding a signature style takes time, but the journey is half the fun! Adin Thomas allows you to experiment without breaking the bank.

Featured Frames

Item No: AT-612

Item No: AT-608

Item No: AT-602

Item No: AT-600

Scott Harris

Scott Harris isn’t about prescribing uniform eyewear; it’s about providing you with the options to best suit your unique self. Across men’s, women’s, and unisex options – Scott Harris offers fresh, timely, colorful stylings free of heavy embellishments.

“Eyewear should fit both your face and your personality naturally, and it should be unique enough to fit them both perfectly.”

– Scott Harris Shapiro

Featured Frames

Item No: SH-888

Item No: SH-882

Item No: SH-846

Item No: SH-742

State Eyewear

THERE ARE 70 CRAFTSPEOPLE in our Chicago factory determined to redefine luxury eyewear. Each frame is meticulously handcrafted from premium, globally sourced materials to be a genuine expression of one’s personal style and distinct personality.

STATE frames are for those who consider how their frame is made with as much mindfulness as how it looks.

Featured Frames

Item No: Caldwell

Item No: Carroll

Item No: Oakdale

Item No: Pratt

Ducks Unlimited

Ducks Unlimited is guided by science and dedicated to conserving North America’s disappearing waterfowl habitats. Established in 1937, It has conserved more than 15 million acres, thanks to contributions from more than a million supporters across the continent.

Ducks Unlimited optical pieces are classic, functional styles great for every day, and infused with sporty features and patterns inspired by real camouflage – perfect for the man who connects with nature in his spare time.

Featured Frames

Item No: DU Waverly

Item No: DU Montgomery

Item No: DU Knight

Item No: DU Hammond

Argyleculture

Meet Argyleculture – made with polished craftsmanship and a classic style. Designed for the established man who appreciates luxury and sophistication, Argyleculture is proud to offer extended sizing for men of all shapes and sizes and the upmost quality, with features like 180° hinges, longer temple lengths, and lightweight materials like titanium.

Our optical pieces mix Ivy League prep and modern fashion trends with timeless, masculine eye shapes paired with trend-setting colors. Argyleculture aims to reflect the success achieved by the modern mature man with the perfect fit for effortless, suave style.

Featured Frames

Item No: Argyle-52-18-140

Item No: Argyle-52-20-145

Item No: Argyle-56-18-150

Item No: Argyle-57-17-155

Jenny Lynn Eyewear

Mother. Wife. Entrepreneur. Jenny Lynn was a gentle spirit and a bright light to all who knew her. As co-founder of The McGee Group, Jenny Lynn was instrumental in crafting intricate designs in stunning color palettes for the company’s initial eyewear offerings.

The Jenny Lynn Eyewear Collection celebrates her impact at The McGee Group and beyond. She dedicated herself to help inspire young women to live, work, and love confidently in all aspects of life.

We crafted Jenny Lynn with every woman in mind. These frames enhance her beauty and style with a variety of fashionable eyewear that flatters and empowers. This collection of eyewear ranges from full-frame acetates and metals to semi-rimless and rimless styles. Silhouettes range from statement-making pieces like Luxurious in Blush to elegant rimless designed like Dignified in Lavender.

Featured Frames

Item No: JL Tiffany Rose

Item No: JL Outgoing

Item No: JL Phenomenal

Item No: JL Generous

Vote for City of Vision Eyecare!

City of Vision needs your vote! Take a look at the Rio Rancho Observer’s “Reader’s Choice” link below to vote for us as your favorite optometrist!

Rio Rancho Observer - Best Optometrist 2024

Vote for City of Vision by September 28th:
Best Optometrist

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